Scaling original artist work across guest rooms without making it generic

Guest room art needs to be calm, durable and scalable, but it should not feel anonymous. REDT's Multiples model allows a hotel to begin with original artist work and develop a family of bespoke crops for different room types.

One artwork can create multiple compositions: a horizontal piece for a bedhead, a portrait crop for a narrow wall, a quieter detail for a suite and a stronger colour moment for corridor ends.

This gives designers more flexibility while preserving a coherent visual language across the property. It also allows procurement teams to work with clear sizes, editions, production specifications and schedules.

Supernova by Rowena Martinich shown as REDT inspiration for scaling original artist work across guest rooms

Visual direction

  • MAG03 room mockup.
  • Paper 2 interior mockup.
  • Supernova interior mockup.

Discuss a project package

Discuss a project package