Sustainability in art is not the topic everyone is talking about at the moment because art doesn’t attract much public criticism regarding waste and irresponsible practices. However, it’s a thing and it’s a thing we care about so much that we aren’t even putting canvas on our website until we can put up a recycled, biodegradable or ’net better’ canvas option for our customers. As we grow our business we want to continue to do good for the planet, the social wellbeing of our suppliers, our artists AND our customers.
Thankfully, many people in the world feel the same way and there are better options for products arriving in the market all the time. There are constant campaigns that spread good messages of making better choices when it comes to what we buy – no single use plastics, better quality, socially impactful, recycled materials, zero waste, biodegradable… At Red T, we have always looked for better ways of doing things. This has seen us develop 2 approaches specifically aimed at recycling materials into sophisticated art work.
Our first is the Red T 360 Canvas. An initiative we have been developing for 18 months but the end of 2020 finally saw great results and we will launch our canvas as an available medium through our website later this year.
The concept is simple; the Red T 360 Canvas uses up-cycled linen from the the hospitality industry to print our incredible art work on. The idea is to enable circularity in art work for our hospitality partners and to offer the public a ‘net positive’ medium to order their art work on.
The other approach we take to developing art work for our clients is to look at what already exists and explore local capabilities. Everywhere has heritage yet it is often under considered when developing art concepts and production for commercial projects. Heritage is the culture of where you are and is deep rooted in the creative practices of a place. This should be represented in an art concept, whether aesthetically or just in terms of production.
We ran a case study in the Philippines in partnership with the wonderful social enterprise Anthill Fabric Gallery. Anthill have developed a network of weaving communities throughout Cebu and provide them with support and a viable revenue stream to protect and revere their heritage craft, passed down from generations. They begun working with retired linens by shredding them and weaving strips into an entirely new fabric. This new fabric has a completely unique texture which they turn into fashion, we turned it in to art. We employed local embroiders to embroider our art works onto this new fabric. This process revered local talents and also supported local communities. This is what every project should be doing.
Red T Multiples is pushing for a better way of developing the art of our dreams. Our technology allows our customers the ability to directly create their own perfect version of an art work. Our processes encourage and enable a better approach to producing art work that reveres local talents, heritage practices and thinking local. Our artists and partners benefit from our unique model and our customers can feel great about getting the exact art they are after.
Now, that’s great art made better. Sign up to receive updates as we progress.